About the Business

My earliest childhood memories are of visiting my Nanny Sheila with my Mum at her very busy North London Flower Shop. I loved it there, a real sensory tour de force, especially at Christmas. I fondly remember 'mossing up' funeral tribute frames with the staff while Mum and Nanny had a natter and a cuppa. My first Saturday job was there. It taught me a good work ethic and how to interact with customers. My love of flowers was definitely sown then.

On leaving college I went into full time employment at my parents recently established florist in Bushey, Martin Roberts at The Flower Shop. This was in 1995. I initially started work there with the intention of leaving and setting up my own record shop once I had saved enough money. But floristry is in my blood and it took hold of me, and 17 years later I was still there. I had learnt everything from the ground up, become a partner in the family business and still loved the profession. The shop is a thriving business and a real accolade to my parents.

Location & Hours

4 Market Street

Watford, WD18 0PD
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