About the Business

Hayley Newstead has always had a passion for all things beautiful and unique. Having started out at Fashion College, she was drawn instinctively towards flowers, initially working on a stall on the Portobello Road before graduating into floristry full time. Over the years, she began to realise that her love of beautiful surroundings extended beyond blossoms, buds and blooms and she began applying her talents to event design, styling for film and television, and interior consultancy for both commercial and private clients. From creating floral arrangements for sensational international events, to designing chic interiors for city apartments and country houses, Hayley has lent her unerring eye for detail to some of the most exciting personalities and projects around the world.

Originally opened as Absolute Flowers in 1995, this directional florist was an instant hit amongst London's in-crowd, attracting those in the fashion, media and entertainment industries.

Location & Hours

14 Clifton Rd

Maida Vale, W9 1SS
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